culturshock

sizing up media, technology, and society

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A Wee(zer)Mix

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Always a tongue-in-cheek group of musicians, Weezer has released the video for their latest single, Pork and Beans, and it bleeds remediation like no other.  A collision of viral internet personalities, memes, and parodies, the video delights as much as it speaks for the “don’t give a hoot about what you think” theme through the lyrics.  Valleywag is putting the video allusion count at 24, albeit with a few possible misses.  Check it out below.

It certainly got me thinking about the role of producers, remix culture, and branding.  By referencing all the memes, and adding their music, Weezer has succeeded in creating something that is both familiar and unique.  The song’s product-placing lyrics mocks the promise that consumer culture makes us: the power to reinvent ourselves in accordance with our own desires.  What actually transpires, however, is a cross-breeding and mish-mashing of particular brand identities that again, produces something familiar and unique.  While the realm of the music video limits itself in time and content, the remixing of consumer identity is a far more complex domain, and one always worthy of further thought.

How do brands mediate your day to day existence? In the last ten minutes, what brands have you encountered? Were they obvious/non-obvious to others?  How and what are the privately mediating brands (of shampoo, contact lenses, email provider, etc) interacting with your self-image? How about the publicly mediating brands (clothing, shoes, beer)?

jon.

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Written by jon.

May 24, 2008 at 5:20 pm

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Decompression Sickness, Distributed Knowledge

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hey all,

there will be more coming on what i’ve been up to during the absence (which mostly involves a lot of moving, working, and sleepiing), and the exciting changes in store for culturshock in the near future.  For now, I want to jump right into a topic that I’ve spent a few days pondering about.

It’s no secret that technology has changed the very fabric of our world, how we interact with it, how we model it, and how lives are built around it.  The original example I came across while chatting with a friend was transportation. Namely, how the transportation technologies that have permeated our existence have radically altered human perceptions of distance.

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Written by jon.

May 20, 2008 at 10:14 pm

CBC Net Neutrality & Media Charter

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In light of the imminent debate on CBC’s Spark on Net Neutrality, I have made a public copy of the Media Charter of Rights & Freedoms available. Initiated by a Media Studies class at the University of Guelph, this document has been one of the projects that has emerged, willingly, from the collective voice of our classroom. Please feel free to contribute suggestions, clauses, or thoughts, whether independently or in response to the CBC Radio discussion.

Google Document: Media Charter of Rights & Freedoms

Please also check out my previous post on NN: Net Neutrality: The Crash Course

jon.

Written by jon.

April 14, 2008 at 11:59 pm

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An Experiment in Remediation

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First off, after all my rants about design and interface really mattering to me, WordPress goes ahead and updates their dashboard. Horrah!

Second, enclosed here is an experiment for you to take a gander at. It is what I’ve called an “enhanced” version of my term paper, complete with colour, formatting, pictures, and typos! So check it out and see if it does anything for you. By that I mean, does the hypermediation of my term paper in any way assist, facilitate, augment or detract from the subject matter? I thoroughly enjoyed designing the experience of the words, and hope at the very least, that you enjoy reading it.

Newseum & Remediation (Enhanced)

jon.

Written by jon.

April 4, 2008 at 4:48 pm

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The Triadic Media

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Hey all

I’ve done some thinking lately in making connections between the hectic media landscape that we currently occupy and what I consider to be an incredibly useful theory that I learned about in a cognitive science class. It’s called the tri-level hypothesis, and while originally applied to information processors and found in cognitive research, its theoretical basis helps to frame incredibly complex systems in a way that simultaneously preserves their entirety and divides up the constituents that make it possible. It is most easily illustrated by way of the metaphor of chess.

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Written by jon.

April 3, 2008 at 2:24 pm

Posted in Uncategorized

Test Post from Mobile WordPress

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So I just discovered that wordpress has a mobile section that I can use to post via my iPod…..Pure awesomeness

jon.

Written by jon.

February 3, 2008 at 2:21 pm

Posted in Uncategorized, Updates