culturshock

sizing up media, technology, and society

A Wee(zer)Mix

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Always a tongue-in-cheek group of musicians, Weezer has released the video for their latest single, Pork and Beans, and it bleeds remediation like no other.  A collision of viral internet personalities, memes, and parodies, the video delights as much as it speaks for the “don’t give a hoot about what you think” theme through the lyrics.  Valleywag is putting the video allusion count at 24, albeit with a few possible misses.  Check it out below.

It certainly got me thinking about the role of producers, remix culture, and branding.  By referencing all the memes, and adding their music, Weezer has succeeded in creating something that is both familiar and unique.  The song’s product-placing lyrics mocks the promise that consumer culture makes us: the power to reinvent ourselves in accordance with our own desires.  What actually transpires, however, is a cross-breeding and mish-mashing of particular brand identities that again, produces something familiar and unique.  While the realm of the music video limits itself in time and content, the remixing of consumer identity is a far more complex domain, and one always worthy of further thought.

How do brands mediate your day to day existence? In the last ten minutes, what brands have you encountered? Were they obvious/non-obvious to others?  How and what are the privately mediating brands (of shampoo, contact lenses, email provider, etc) interacting with your self-image? How about the publicly mediating brands (clothing, shoes, beer)?

jon.

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Written by jon.

May 24, 2008 at 5:20 pm

Posted in Uncategorized

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