culturshock

sizing up media, technology, and society

Archive for May 2008

A Wee(zer)Mix

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Always a tongue-in-cheek group of musicians, Weezer has released the video for their latest single, Pork and Beans, and it bleeds remediation like no other.  A collision of viral internet personalities, memes, and parodies, the video delights as much as it speaks for the “don’t give a hoot about what you think” theme through the lyrics.  Valleywag is putting the video allusion count at 24, albeit with a few possible misses.  Check it out below.

It certainly got me thinking about the role of producers, remix culture, and branding.  By referencing all the memes, and adding their music, Weezer has succeeded in creating something that is both familiar and unique.  The song’s product-placing lyrics mocks the promise that consumer culture makes us: the power to reinvent ourselves in accordance with our own desires.  What actually transpires, however, is a cross-breeding and mish-mashing of particular brand identities that again, produces something familiar and unique.  While the realm of the music video limits itself in time and content, the remixing of consumer identity is a far more complex domain, and one always worthy of further thought.

How do brands mediate your day to day existence? In the last ten minutes, what brands have you encountered? Were they obvious/non-obvious to others?  How and what are the privately mediating brands (of shampoo, contact lenses, email provider, etc) interacting with your self-image? How about the publicly mediating brands (clothing, shoes, beer)?

jon.

Written by jon.

May 24, 2008 at 5:20 pm

Posted in Uncategorized

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Decompression Sickness, Distributed Knowledge

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hey all,

there will be more coming on what i’ve been up to during the absence (which mostly involves a lot of moving, working, and sleepiing), and the exciting changes in store for culturshock in the near future.  For now, I want to jump right into a topic that I’ve spent a few days pondering about.

It’s no secret that technology has changed the very fabric of our world, how we interact with it, how we model it, and how lives are built around it.  The original example I came across while chatting with a friend was transportation. Namely, how the transportation technologies that have permeated our existence have radically altered human perceptions of distance.

Read the rest of this entry »

Written by jon.

May 20, 2008 at 10:14 pm